Since 2005, Bill
has directed research and strategic
planning for the Appraisal Institute
located in Chicago IL.
If you would like
to share ideas on any of these technical
areas, please feel free to write Bill
anytime. He is always interested in
networking with other market research or
strategic planning experts.
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Qualitative &
Quantitative Research
Bill holds a Professional Researcher
Certification awarded by the Marketing Research
Association, and has 30 years’ experience
planning and developing research strategies
including questionnaires, focus groups, telephone
surveys, and polling techniques for a wide
variety of business objectives. He is familiar
with a broad spectrum of quantitative research
and analysis methodologies including:
- Population and sample size
estimation
- Confidence interval and
confidence level calculation
- Segmentation analysis
- Conjoint analysis
- Multiple classification
analysis
- Multivariate regression
- Cluster analysis
- Time-series modeling
Strategic Planning
Bill has 25 years’ experience evaluating the
current situation of organizations using a
research-based approach to strategic planning and
classical SWOT analysis techniques. Methods
employed include nominal group techniques, one-on-one
interviewing, and competitive and peer group
studies. He is adept at writing and delivering
executive-level reports including:
- Short- and long-range
strategic plans
- New product feasibility
studies
- Business cases
- Strategic forecasts
- SWOT assessments
Education
- Strategic Planning
Certificate, graduate school level
- MBA degree with an
emphasis on financial decision methods
and marketing management
- BA degree in Sociology
with a concentration in quantitative
social sciences and statistical methods
Professional
Affiliations & Certifications
- Professional Researcher
Certification (PRC), Expert Level,
Marketing Research Association (MRA)
- American Association of
Public Opinion Research (AAPOR)
- Society of Competitive
Intelligence Professionals (SCIP)
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