Market Research &
Strategic Planning

Contact Bill

Bill Godden, MBA has expertise in market research, consulting, and project management.

Bill retired from the Appraisal Institute in December 2015 where he served as the Director of Research & Strategic Planning since 2005.

If you would like to share ideas on data analysis, research, or strategic planning, please feel free to contact Bill anytime. He is always interested in networking with market research or strategic planning experts.


Sample Size Calculator

Sample Size Tutorial

Sample Size Formula

Collaboration Process

Brainstorming Process

Research Project Timeline

Research Proposal

Qualitative & Quantitative Research

Bill holds a Professional Researcher Certification awarded by the Marketing Research Association, and has more than 35 years’ experience planning and developing research strategies including questionnaires, focus groups, telephone surveys, and polling techniques for a wide variety of business objectives. He is familiar with a broad spectrum of quantitative research and analysis methodologies including:

  • Population and sample size estimation
  • Confidence interval and confidence level calculation
  • Segmentation analysis
  • Conjoint analysis
  • Multiple classification analysis
  • Multivariate regression
  • Cluster analysis
  • Time-series modeling

Strategic Planning

Bill has 25 years’ experience evaluating the current situation of organizations using a research-based approach to strategic planning and classical SWOT analysis techniques. Methods employed include nominal group techniques, one-on-one interviewing, and competitive and peer group studies. He is adept at writing and delivering executive-level reports including:

  • Short- and long-range strategic plans
  • New product feasibility studies
  • Business cases
  • Strategic forecasts
  • SWOT assessments


  • Strategic Planning Certificate, graduate school level
  • MBA degree with an emphasis on financial decision methods and marketing management
  • BA degree in Sociology with a concentration in quantitative social sciences and statistical methods

Professional Affiliations & Certifications

  • Professional Researcher Certification (PRC), Expert Level, Marketing Research Association (MRA)
  • American Association of Public Opinion Research (AAPOR)

2015 William Godden, Chicago IL